As Five Below’s online and in-store experiences grew, customers increasingly expected a seamless way to shop online and pick up in person—but the existing BOPIS flow was fragmented and unreliable. Shoppers often encountered incorrect store availability, lost carts, and confusing pickup options that led to frustration and high abandonment rates. The BOPIS enhancement project was launched to rebuild trust, simplify checkout, and create a frictionless omnichannel experience that connected the energy of Five Below stores with the convenience of digital shopping.
Five Below had an accounts feature on their previous tech stack which was not brought over after a replatform project. With the replatform complete with major bugs ironed out as well as tech debt addressed, the feature is now being reurrected alongside a future loyalty program at Five Below.
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