ABOUT

 

I'm a design leader based in Southern California, specializing in building and guiding agile design teams that deliver exceptional digital products. With experience leading designers at companies like ServiceNow, Coors, and The North Face, I focus on creating the conditions where small, high-performing teams can do their best work by balancing creative exploration with strategic execution.

My approach centers on three pillars: strategic leadership, intelligent tooling, and scalable design systems. I believe the best design organizations are those that work smarter, not just harder. That's why I champion AI-powered workflows that eliminate repetitive tasks and free designers to focus on solving complex problems. By integrating AI tools thoughtfully into our process (from rapid prototyping to content generation to design QA), I help teams move faster without sacrificing quality.

I build design systems that scale. Not just component libraries, but comprehensive frameworks that create consistency across products, empower teams to ship faster, and evolve alongside business needs. These systems become force multipliers, allowing designers to focus on innovation rather than reinventing foundational patterns.

Whether I'm establishing design vision, mentoring designers to grow their craft, or collaborating with engineering and product partners, I'm driven by a core belief: great design is built on solid foundations, clear systems, and teams that trust each other to do exceptional work. I'm currently seeking lead or principal design roles where I can apply this philosophy to ambitious products and help organizations build design practices that deliver lasting impact.